Overcoming the Barriers to Green Building Photo
Course Overview
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Often decision-makers are hesitant to explore high performance or “green” features for their buildings because they are concerned about up-front costs and do not clearly understand the potential for economic gains accompanied with successful green building strategies.  The U.S. Green Building Council (USGBC) published a report titled “Building Momentum,” shortly after a 2002 Roundtable attended by the U.S. Senate Public Works, Environmental Committee and the USGBC.  The report highlighted some of the obstacles that influence an owner’s adoption of “green” building practices and outlined specific recommendations for strengthening green building programs, including Federal policies and programs. By understanding how to address several of these “perceived” barriers reflected in the report, owners can learn to take a long term view, gain an understanding of the economic benefits of green building, and make informed decisions. 

This module presents research and tools, combined with a conceptual framework to help owners and designers overcome barriers to green building in the Federal sector and beyond. Among the many topics discussed are:

  • Barriers and economic factors associated with green building projects
  • Economic benefits of high performance buildings
  • Federal mandates and incentives for high performance buildings
  • Motivation for decision makers to implement various Green strategies into their projects
  • Using strategic economic planning, from project conception to design and construction, in order to offset up-front costs with short and long-term paybacks
  • Altering the design and budget focus to ensure long-term sustainability of the building and beyond buildings
  • Enhanced productivity, attendance, and health of the building occupants

TARGET AUDIENCE

Federal decision-makers, building owners, project managers, architects, facilities managers and others who are committed to high performance building and wise use of funds.

SUGGESTED TIME
Lesson 1: Introduction
10 mins
Lesson 2:Initial Costs: Real versus Perceived 15 mins
Lesson 3:Life Cycle Economics 15 mins
Lesson 4:Economic Benefits of Green Building 15 mins
Lesson 5: Framework for Green Building Economic Success 15 mins
Test Your Knowledge 10 mins
Total Time 80 mins
Learning Objectives
  1. Understand the economic factors and incentives for green building.
  2. Understand the long-term economic benefits of green building on a cost-savings basis and how to incorporate life cycle cost analysis for linking capital budgets with operating costs/savings.
  3. Understand the health and productivity gains possible from green building and their translation into economic returns.
  4. Learn how high performance building design requires strategic planning and an integrated systems approach in order to achieve economic success and sustainability.

Content Contributors

Southface Commercial Green Building Services logo

Southface Commercial Green Building Services provides technical assistance on environmentally-sustainable building and community design, building science, energy efficiency and renewable energy. Our clients include the private sector, government agencies, educational institutions, nonprofit organizations, and utilities. As a 501(c)3 private, non-profit education, research and technical assistance organization. Southface does not directly provide design or construction services, but rather serves as a consultant to the owner or design team.

Commercial Green Building Services promotes the Leadership in Energy and Environmental Design (LEED™) program of the US Green Building Council. LEED addresses site, energy, water, materials, and indoor environmental quality. Southface has expertise in all of these areas, and is skilled at assisting design teams in using a wholistic approach to creating high performance buildings.

Module Team
Susan Garrett
Anne Rogers
Denise Grimm

Intern contributors:
Alexis Anzo
Gavin Gregory
Lauren Gloster
Ankith Kamaraju
Chris Lau
Billy Paulson
Brian Sharkey